Eminem and Brisk??

This is by far one of my favorite commercials that I have seen in a very long time. The reason why I enjoy it so much is that it features one of my favorite musicians and one my favorite drinks out there. I’m sure most people have seen it, especially if you are a football fan. This commercial appeared during the Super Bowl haft time. It was the Brisk commercial staring Eminem. It was because of those two elements that I enjoyed this commercial so much.

This commercial is all done in Claymation. The commercial opens up with Eminem saying “I get asked to do commercials all the time.” It goes on to say he has three demands if he is going to do the commercial. He needs hot women, it is filmed at his place, and he records his own music. After he says his demands, he goes on saying he tries the product, and doesn’t like him. Because he doesn’t like them he decides not to do the commercial. It goes to him drinking a can of Brisk which then he sates, Damn that is pretty good, but I have one final demand.” The business man who is taking down his requests says he can’t change the name to “Eminem’s Shut Up and Drink It Ice Tea,” as Eminem pushes him off the building. Eminem says then goes to say he doesn’t do commercials because his demands aren’t fulfilled. As the view pans out, he looks like he is standing on a huge brisk can, then it cuts to a room where it is full of Brisk tea cans of every flavor that is out, where Eminem just walks away.

Through this entire commercial the scenery chances as if was a giant box. As the scenery changes the box rotates and it becomes a new place for a different purpose. I thought it was pretty unique. Eminem just moves on through each phase nonchalantly continuing with his statements. The reason why I liked this commercial was due to how well they made Eminem look. He acted like his usual self. You know what I mean; his language, his attitude, how he dresses, all of it was there which made you want to watch the commercial. There was no music in this commercial; it only had sound for the appropriate setting at the time of each phase. There was no doubt on what the commercial was about. It was mainly focused on Eminem, but it kept in suspense on what product he was going to sponsor. Some may say that he was selling out, but I wouldn’t think so. He still seemed like the same person to me, and he hasn’t been anywhere since then. It was just a special occasion. It was a clever way to sell their product and I enjoyed every part of it.

This commercial is one of my favorites. Eminem was doing two things at the same time. He was talking crap about a product, and talking it up all at the same time. How this commercial was designed and produced was fantastic and amusing all at the same time. It definitely made me want a Brisk tea, and it made me laugh with Eminem’s part. He was well represented in this commercial; I didn’t see a single change in him, well except for his afro. That was a good one. I was just looking at the commercial again and there is an uncut commercial too. They are pretty much the same, but a funnier name for Eminem’s final demand. You should check them both out. There are even outtakes!!! I'll put those here too.